Privacy Policy

This Privacy Policy outlines how we handle the information you provide to us, whether you are browsing our website, registering interest in our services, attending events or webinars, or communicating with our team. We are committed to transparency in how we collect, use, and safeguard personal data, and to handling information in accordance with applicable data protection laws and industry standards.

By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

We collect information necessary to operate our business, communicate effectively, and improve our services.

This may include personal information such as your name, email address, job title, company name, and any other information you voluntarily provide through contact forms, event registrations, demo requests, or direct correspondence with our team.

We also collect technical and usage information, including IP address, browser type, device information, operating system, and data about how you interact with our website. This information is collected through cookies, server logs, and third-party analytics tools to help us understand usage patterns, improve site functionality, and maintain security.

PrimeBase does not collect or process customer transaction data, financial records, or regulated production data through its public website.

2. How We Use Your Data

We use the information we collect to:

• Respond to enquiries, demo requests, and communications

• Provide information about PrimeBase, including product updates, research, and events

• Deliver webinars, newsletters, or thought-leadership content where you have opted in

• Improve our website, services, and user experience

• Maintain platform security and operational integrity

We process personal data only where necessary and proportionate to the purpose for which it was collected. PrimeBase does not sell personal data to third parties.

3. Sharing Your Information

We do not share your personal information with third parties except in limited circumstances, such as:

• Service providers who support website hosting, analytics, or email delivery

• Professional advisers where required for legal or regulatory purposes

• Where disclosure is required by law or regulatory obligation

Any third parties we engage are required to process data securely and only for the purposes specified by PrimeBase.

4. Your Rights

You have rights in relation to your personal data, subject to applicable data protection laws. These include the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal data where it is no longer required

• Withdraw consent for marketing communications at any time

• Object to or restrict certain types of data processing

• Lodge a complaint with a relevant data protection authority

To exercise these rights, please contact us using the details provided below. We will respond in accordance with applicable legal requirements.

5. Security and Data Retention

We take the security of your information seriously and implement appropriate technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, or destruction. These measures include access controls, encryption where appropriate, and regular review of our security practices.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, regulatory, and operational requirements.

6. Cookies and Analytics

PrimeBase uses cookies and similar technologies to support website functionality and understand how visitors interact with our site. You can control cookie preferences through your browser settings.

We may use third-party analytics tools to:

• Monitor website usage and performance

• Understand visitor engagement

• Improve content and usability

These tools are subject to their own privacy policies.

7. Third-Party Links

Our website may contain links to external websites or services not operated by PrimeBase. This Privacy Policy applies only to PrimeBase’s website and services. We are not responsible for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing personal information.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or services. When changes are made, we will update the “Last Updated” date at the top of this page. Where appropriate, we may notify you through our website or by email.

We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions about this Privacy Policy or how PrimeBase handles personal data, please contact us at:

Email: privacy@primebase.ai